The European Commission, through the Department of Agriculture and Rural Development, is engaged in a series of activities to support EU farmers as well as food security, the environment and rural areas. EU promotion policy helps EU producers sell their agricultural products in an increasingly competitive global market, providing jobs and growth for local farmers. The Commission will allocate €185.9 million in 2023 to finance promotional activities for sustainable and high-quality EU agri-food products in the EU and worldwide. The Commission adopted the 2023 promotion policy work program, which contributes to the realization of the European Commission's political priorities for 2019-24, in particular the Farm to Fork strategy.
Climate change and environmental degradation are an existential threat to Europe and the world. To overcome these challenges, the "European Green Deal" will help transform the EU into a modern and competitive economy that efficiently uses resources by ensuring:
- No net greenhouse gas emissions by 2050
- Economic growth differentiated from resource use
- Leaving no country or person behind.
Organic umbrella organizations in Sweden, Finland, the Netherlands and Belgium are joining forces to stimulate sales of organic products. On February 1, IFOAM Organics Europe members from these countries will start a project through EU promotional policies which includes a consumer "push" campaign with the aim of learning from each other and increasing the impact on organic growth. In addition to the incentive campaign, this project aims to increase awareness and trust in the EU organic label, also an important driver in the buying behavior of organic products.
- Development of the European Organic Market 14 February 2023
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The "Being Organic in EU" project as a promotion campaign aims to increase and strengthen the awareness of European organic agriculture in the Italian and German markets, thus increasing awareness and recognition of EU organic farming practices and the EU organic logo.
- Free From Food & Health Ingredients 30 – 31 May, Barcelona, Spain
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This year's edition will be held on November 21-22, 2023 in Amsterdam. Free From Food is an important activity for the exchange of ideas and needs as well as offering the highest experience related to this industry. All actors and founding partners discuss to create a powerful business platform. For more information:
- "A Soil Deal for Europe", 30 May 2023, Brussels, Belgium
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Food security, biodiversity and climate resilience rely heavily on healthy soils. The main goal of the Mission 'A soil deal for Europe' is to create 100 living laboratories and seeds to lead the transition to healthy soils by 2030. For this the EU will finance 126 million Euro for 2023.
- The role of cities and regions in the "Farm to Fork" strategy April 7, 2023, Brussels, Belgium.
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The topic of this meeting is the role played by cities and regions in the implementation of the "Farm to Fork" strategy.
- "Grow your Food" day, September 14, 2023
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Organic farmers around the world will use social media to share their work experience and their needs. Join the discussion using #IGrowYourFood
- Organic September 1-30, England
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It is an awareness campaign that runs throughout the month of September and aims to raise awareness of organic products, brands, producers and farmers in England. Organic September intends also to honor all the people who work to make organic food possible by acknowledging the hard work that goes into organic farming and food production. This month is accompanied by many activities, among which are: Search organic products near you! Learn about organic farming! Involve your community in these activities!
